Faculty Profile




CONTACT

Noon Business School,
University of Sargodha,
Sargodha

Phone: 048-9230811-15 Ext.378

Email: zubair.tariq@uos.edu.pk


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Mr. Muuhammad Zubair Tariq
Mr. Muuhammad Zubair Tariq | University of Sargodha
Lecturer

RESEARCH INTERESTS
  • Consumer Emotional Intelligence
  • Green Marketing
  • Digital Marketing
  • Consumer Behavior

SELECTED PUBLICATIONS
  • Impact of Green Advertisement and Green Brand Awareness on Green Satisfaction with Mediating Effect of Buying Behavior, Journal of Managerial Sciences, Vol. 8 (2014)